The Pleasure Project is an international education and advocacy organization working to eroticize safer sex. We build bridges between the public health world and the pleasure and sex industry and help to develop the evidence base for a sex-positive and pleasure-based approach to sexual health and rights. We promote sexual health and agency through an emphasis on 'good sex' and by focusing on one of the primary reasons people have sex – the pursuit of pleasure – and by acknowledging diverse desires and means of satisfaction. Our vision remains a world where all sex is satisfying and safer and our mission is to have safer, pleasurable sex as an essential part of all sexual health programmes and erotic media.